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SUSTAINABILITY - A MULTIFACETED TOPIC 

Describing the topic of sustainability in one word is virtually impossible. In essence, the term refers to the ability to meet the needs of the present without jeopardizing the ability of future generations to meet their own needs. Therefore, sustainable actions involve a balanced consideration of ecological, social, and economic dimensions and aim for long-term solutions that strengthen both the environment and society. Sustainability is a complex topic - every company is challenged to find its way to integrate and embody sustainability in its daily operations. We too have embarked on this journey.

Aspects of Sustainability

Sustainability has many facets, and all aspects are equally important. However, they are often not considered simultaneously. Currently, three main topics are at the forefront for us:  

• Reducing CO2 emissions
• Conscious use of packaging materials 
• Sustainable entrepreneurship and social responsibility

Reducing CO2 Emissions

Reducing CO2 emissions is a crucial aspect within the framework of sustainability. We also aim to reduce the CO2 emissions within our company to the best of our abilities.

Step 1: We have recorded the relevant CO2 emissions for our company: from heating and electricity to business trips and employee journeys, right through to office materials. We can thus see exactly which areas offer us the greatest opportunity to reduce emissions. 

Step 2: We continually avoid and reduce our emissions, such as by switching the fleet over to pure electric or even hybrid vehicles, by installing a photovoltaics system on the company roof, significantly reducing business trips, and modernizing our heating system. These represent initial steps that are gradually being expanded. 

Step 3: We rely on production exclusively in Germany, which significantly shortens and simplifies transportation routes. frei öl® is and remains Made in Germany.

Conscious Use of Packaging Materials

It is not always possible or practical to completely avoid plastic in packaging or use recyclables, which are recycled plastic raw materials processed for new use.

The Apotheker Walter Bouhon GmbH maintains an extremely high quality standard in creating all products. Therefore, we cannot always rely on the use of recyclables because recycled materials can exhibit qualitative differences compared to new materials, which can impact the durability and functionality of the packaging and, consequently, the quality of the cosmetic products.

We carefully select packaging materials for all products, conduct compatibility tests, and decide on a case-by-case basis which materials are appropriate and meet quality standards. For all products, we ensure that most packaging materials are recyclable, meaning they consist of materials that can be recycled. This can help reduce waste by utilizing these materials for other/new packaging materials.

Information on recycling our packaging materials can be found on the respective product detail pages on our website.

Sustainable Entrepreneurship and Social Responsibility

With nearly 60 years of successful company history and nearly 60 years of passion and expertise in skincare, the frei öl® brand has left a lasting impact on the skincare segment, particularly through its body oils, like few others. It is no surprise that frei öl® was honored to be included among the top brands of the century.

Not a one-hit wonder but a strong and established brand. A brand of the century that showcases the intersection of expertise with innovation and quality with effectiveness day by day, year after year. A brand driven by values. A company driven by ambition and values.

We live by our frei öl® principle: Maximum efficacy with maximum tolerability. Our products are free from unnecessary, irritating, and skin-burdening ingredients. Our customers can trust that each frei öl® product they use is of the highest quality. With carefully selected ingredients, quality checks following pharmaceutical principles, and efficacy and tolerability studies conducted by renowned institutes, we aim to preserve and maintain healthy skin, as we are passionate about skin health.

A Company - A Family  

Behind every brand and every company lies a story and people. For us, it's a family. As a family-owned business, we value the familial, honest, and respectful interaction within our team. It's important to us that everyone in the company is doing well, that their jobs are secure, and that fair working conditions prevail.

Communication is also key for us. Therefore, annual team events are organized, with our latest favorite being a shared cooking event where teams come together to create fantastic dishes, enjoy some wine, and engage in lively conversations.

Inside and outside the company - we are a team!

We’re just getting started... 

These aspects are just the first steps towards responsible and sustainable action by our company. frei öl® is committed to addressing the issue of sustainability and investing in climate-related, environmentally friendly topics – for a better environment and a better future for us all.