frei öl® – A brand with values

frei öl® - Brand of the Century

We are pleased to receive a very special award

“German Standards—Brands of the Century” is an encyclopedia of great German brands, presenting companies that have set standards in their field. Every three years, it honors brands that have become icons of the German economy and are firmly anchored in the public consciousness. It recognizes the royal class of German brands.

Transformation is the leitmotif of the new edition! “Today's companies have one thing in common: transformation. Only through flexibility, a willingness to take risks and new technologies can the German economy continue to play its trump cards in the future - and turn change into economic progress!” - Brands of the century focus 2024 - German standards

This is why brands with vision and soul that inspire and icons of the German economy are honored. We are very proud that frei öl® has been named Brand of the Century in the “Skin Oil” product category. This puts frei öl® in an exclusive circle of 200 brands that are representative of their product segment. We join well-known companies and brands on this list. This award is confirmation of our brand strategy, the high quality of our products and the high standards we set ourselves. However, the greatest praise for us is the certainty that we have been making our customers happy with our products for many decades.

_{Further information on the reorientation of the “German Standards - Brands of the Century” work and the selection process can be found}here.

The frei öl® brand

The essence of pure skincare

frei öl® is for everyone who is fully grounded. For everyone who naturally manages to juggle family, friends, leisure time and work. And for everyone who knows the importance of looking after themselves and being at peace with who they are. frei öl® reminds you every day how important it is to take a mindful moment for yourself – a moment to look after yourself and your skin and to do whatever makes you feel good. The innovative, effective, oil-based skincare products from frei öl® nourish, revitalise and protect your skin to allow you to consciously provide pure well-being for your body and soul and experience your very own #freimoment.

The frei öl® principles

Great efficacy with maximum kindness to skin.
Free of unnecessary, irritating ingredients.

frei öl® stands for nourished, healthy and protected skin

High-quality, oil-based, innovative care products - Made in Germany
High effectiveness and tolerability confirmed in clinical studies

Vision and Mission

frei öl® - A visionary brand

We are your daily reminder of how important it is to take some time for yourself.

frei öl® - A brand on a mission

By using our effective, oil-based skincare products you are doing something good for both your body and your soul.

frei öl® - A popular brand all over the world

G-Beauty on the rise

For many, the terms “J-Beauty” and “K-Beauty” are part of everyday vocabulary as beauty products from Japan and Korea are gaining more and more popularity in Germany. But did you know that in those countries it’s the other way round? “G-Beauty” is the word on everyone’s lips over there as frei öl® has become an export hit in Japan and Korea! “German Quality and Efficacy” is highly prized in East Asia. And if those beauty experts don’t know what’s good, then who does?

The company behind the brand "frei öl®"

Behind every brand and every company there is a story and people.

Behind our brand is a family.

Learn more